Ezeego1.com to penetrate into tier II, III cities

Ezeego1.co, the online travel search company has plans to open 15 new outlets this year. The brand currently has 22 outlets which are a mix of company owned and franchise outlets. 

Neelu Singh, COO, Ezeego1.com says: “Franchising has helped us achieve better market penetration, wherein we were able to tap the latent potential of tier I and II markets. It is also more cost effective, while providing you the opportunities for faster expansion. It also provides improved brand visibility and recall, which is a crucial element in attracting prospective customers. For now, we are focussing on opening stores under the Franchisee Owned Franchisee Operated (FOFO) model only and we are targeting tier II and III cities.” 

On prospective franchisee, Singh adds: “Our target franchisee is an entrepreneur – veteran or novice – with a passion and enthusiasm for this domain. He should be personally involved in the business, should be financially sound, willing to invest, have a good track record in the market and should have an effective social network to solicit business. Franchising as a business model has stabilised over the years in the country and should attract entrepreneurs. Franchisors also view this model as a cost-effective way to increase scale of operations and augment brand building while reducing the time to market.”

Ezeego1.com is a comprehensive online portal that provides end-to-end travel related services, including flight bookings, online hotel reservations, holidays and package tours, car rentals, train ticket booking, bus tickets, cruises and more. Founded in 2006, Ezeego1.com helps you find the best deals on air bookings on all Indian & International Airlines flight deals. Ezeego1.com is designed on a three-pronged model to cater effectively to the B2B segment that includes travel agents, franchisees and B2C, to cater to the end consumer.