FabFurnish.com plans to hit target of Rs 500 Crore by 2015

With an annual growth rate pegged at 3-4 times, fast growing furniture andhome décor brand, FabFurnish.com plans to achieve a target of Rs 500 crore in the next one year. The brand aims to expand its magnitude by growing its current assortment of 60,000 products by 100 per cent in the next quarter to ensure customer loyalty and retention.

Backed by its unmatched range of contemporary décor solutions, employee strength of 200+ and accelerated pace of growth, the company envisions becoming a billion dollar company and the largest player in the home and lifestyle segment in India. Vikram Chopra, Founder and Chief Executive Officer, FabFurnish.com says: “In few years, we would be the undisputed leader in the market. Offline stores would play a key role in expanding our reach. Our stores are an integral part of the customer experience. We target Pune, Hyderabad, Chennai, New Delhi and Noida for expansion.”

Chopra further adds: “As a brand, we want to provide a holistic experience to our consumers, and offline stores help us do that. Creating physical stores was a part of our brand strategy from the start. Hence, our first store was up and running within six months of launching our online business. Our stores are 5,000-10,000 sq ft concept stores, much smaller than typical furniture stores of 30,000-50,000 sq ft. We display a limited inventory at the store, but it's good enough for consumers to get confidence on our quality and brand value to buy anything from us.”