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FabFurnish.com, an online shopping portal for home furnishing and decor announces strategic restructuring in its top leadership ranks. Vikram Chopra and Mehul Agrawal, co-founders of the e-retail venture have been replaced by Senior Directors, Ashish Garg and Ankita Dabas. The newly appointed duo has taken over the reins as the new co-founders while former co-founders have stepped down from daily responsibilities. However, the formers will continue their association with the brand as advisors to the company.
To keep in pace with the evolving market trends and customer preferences in the near future, FabFurnish.com, plans to reposition itself. Backed by Sweden-based Investment AB Kinnevik and Berlin-based Rocket Internet AG, the company has restructured its senior management to bring about a 360-degree reformation in the work culture and organisational composition.
As per the company’s official: “While much can’t be revealed yet, the company promises a much-coveted initiation in the Indian e-commerce space in months to come, and has aggressive plans to expand its online presence.”
FabFurnish.com has the widest range of assorted home furniture, furnishings, décor and kitchenware from over 500+ local and international brands. FabFurnish.com caters to the young, urban and aspirational consumers who seek to flaunt their cultivated taste for home and lifestyle within their budget. It envisions itself as a brand retailer by achieving a five-fold annual growth rate.
