FableStreet.com, a revolutionary R&D backed premium workwear brand, unveiled their Designer Workwear collection 'ZAHA' by Nandita Basu, highlighting their commitment to building this segment in the Indian subcontinent.
Ayushi Gudwani, Founder and CEO of FableStreet, said, "We are looking to build 'Designer Workwear' as a new category in the Indian apparel industry. Over time, our customer base of professional working women has expanded and become more experimental. So, building the designer work-wear category in partnership with Nandita Basu, a known name in the fashion industry, is our way of giving our loyal consumers a chance to explore future forward work-wear."
"With this collection (ZAHA) and our ability to offer tailored fits, we are hopeful that it encourages more women of all shapes and sizes to embrace their beauty and celebrate their imperfections and edginess even in the work-place," she further added.
Nandita Basu said, "It is always great to work with FableStreet. The previous collection was an experiment in designer workwear and was a huge success – offering a play on Indian fabrics with contemporary styles. I now have a more in-depth understanding of the brand’s audience and thus, this time around we have been more experimental with designs and have also conceptualized an exclusive FableStreet print inspired by the architecture of Zaha Hadid."
FableStreet is known for its intelligent, minimal designs and unique tailored fit sizing algorithm. The launch of this Designer Edit is an inspiration from surrealist architect and edgy structure, made for women looking to curate their wardrobe with quality, timeless and well fit work-wear.
Inspired by the works of renowned architect Zaha Hadid, the collection ZAHA, imbibes her signature style and transitions it into garments that truly represent the edgy modern working woman.
