FabMart.com seeks expansion via franchising

FabMart.com, a part of Madanapalle Retail Pvt. Ltd has introduced a new retail model aimed at addressing the demand-supply need of rural consumer.

Under this model the retailer uses a tablet, and the consumer gets a mall. The retailers book the orders from their customers using the tablet device. The customer returns in a few days to collect the product, thereby eliminating concerns around security of online transactions or the use of credit cards.

FabMart.com is planning to appoint more than 500 franchisees across Andhra Pradesh. This number is expected to increase to 2,500 by 2013 and further, to 12,000 franchisees by end of 2014. Following the expansion in Andhra Pradesh, it will enter other states eventually.

FabMart.com aims to integrate their retail business with the social structure of small towns to empower the rural consumer. Rural customers will be offered a choice of products that are otherwise available only in metros and large Indian cities.