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With an aim to empower women village level entrepreneurs with skills of digital marketing, the Common Services Centre (CSC), which serves as an access point for the delivery of various electronic services to villages in India, has partnered with social media giant Facebook.
Under this agreement, Facebook, in collaboration with CSC Academy, is planning to offer tools and digital skills training to over 250,000 people across more than 3,000 villages in 10 states in India.
The initiative is targeted at transforming the rural economy and benefiting people living in remote places of the country. CSC and Facebook will jointly create a curriculum (online and offline) around digital marketing skills and online safety in over 14 regional languages.
Ajit Mohan, Managing Director, Facebook India, said, “India has made dramatic strides in expanding access to affordable mobile broadband in the last few years. We are excited to partner with CSC Academy to create a programme that will build on this success as well as the outstanding community networks that CSC has built over the years.”
As part of the project, CSC will identify and nominate 5,000 women village level entrepreneurs across 10 states, including Jammu and Kashmir, Uttar Pradesh, Rajasthan, Chhattisgarh, Jharkhand, Telangana, Bihar, Kerala, Maharashtra and Tamil Nadu. These women entrepreneurs will be provided training sessions on leveraging various Facebook tools to not just build and grow their business but also on how to train people on the ground.
“CSC has unleashed entrepreneurs across villages in India, many of them women. With the #DigitalBeti programme, our objective is to arm these village level entrepreneurs with similar digital tool kits that large corporations have access to, and unleash their full potential and their ability to create economic opportunities for themselves and their communities,” Mohan added.
