Farrell makes foray in India

Farrell Hair Replacement, a global leader in the hair replacement scene, has made its foray into the Indian market. The company has set up only one outlet in Thiruvananthapuram, Kerala, in association with Tranzent, a beauty care solutions provider with offices in India. Elaborating on their venture on the Indian soil, Richard Farrell, the founder and pioneer of hair replacement technology assures of its world-class services without missing out any details and nuances that the company provides to its international clients for ages. “Once we found the right partner and that we were sure we would deliver the high quality of customer service, we moved immediately into position and have our first Indian hair replacement centre in the Kerala capital”, Farrell divulges. R Unnikrishnan, Director (India operations), Tranzent, the beauty solution company that will enjoy the privilege of using the brand’s fame and expertise with the deal in effect, shows his hopefulness: "With Farrell`s guidance and support we are hopeful of changing the paradigm of hair replacement technology in India". The Thiruvananthapuram centre, which is to come up at Vanross Junction, is being slated by the company as the biggest Farrell international presence so far.The new studio would offer 100 per cent ultra custom hair replacement systems in India, the same what Farrell currently offers at its New York, London and Los Angeles hair replacement centres. On its expansion plan, Unnikrishnan says, “We are looking for expansions in cities like Delhi, Mumbai, Bangalore, Chennai and Hyderabad. Most of our clients are based in these cities. Our expansion in these cities will make our services more accessible for our clientele. As of now, we have planned to have only one outlet in each of the metropolitan cities” Presently the company welcomes business associates, instead of following any franchise model, in order to strengthen company infrastructure and financial resources that would be required for advertising and marketing for their product, and initiating rapid expansion. Their choice of Business associate would be a corporate houses, people involved in beauty business, hair specialist or anybody who wants to be associated with the service of hair replacement as its business associates. The services offered by them include selling hair enhancement products, hair replacement treatments, laser therapy for hair growth, selling the clinically approved beauty equipment, lasermax, for using at home, and complete salon treatments.