Fashion Brand ‘W’ Launches Largest Experiential Store In Bengaluru

Leading women’s fashion brand ‘W’ has opened its largest experiential store in Indira Nagar, Bengaluru.

Spread across two floors, the digitally enhanced store offers a bouquet of experiences and reaffirms the brand’s promise of offering complete Head-to-toe fashion solution to the contemporary Indian women.

It houses the complete range of ‘W’ products across multiple categories like apparel, footwear, cosmetics and jewellery; with each product carefully curated with fashion, fit and quality at the core.

The new retail identity of the brand is unconventional and chic with a sublime blend of modernity and Indian vibes. It presents diverse offerings with a story-telling approach, giving the consumer an option to mix-and-match different products and experiences their perfect Head-to-toe look.

Speaking on the newly opened store, AnantDaga, Managing Director, TCNS Clothing Co. Ltd which owns brand W said, “Our new store is a glimpse into the future of what the brand is going to bring to its consumers. At W, we’ve always believed in staying ahead of the fashion curve. Our consumer has evolved with time, and so has the brand. In the last couple of years, W has moved from an apparel only brand to a lifestyle brand that offers complete wardrobe solution to its consumers, and our new store is a true representation of that.”

“Housing our diverse range of collections and new product categories, this store has brought life to all the new initiatives that we’ve incubated over the last couple of years for our ever-evolving consumer”, he added.

 In addition of multiple product categories, the store also offers new collections from Folksong - an exclusive collection which offers authentic, soulful and handcrafted products, Wishful - a premium occasion wear with elegant ethnic designs and western wear which presents Indian design inspiration in classy western silhouettes.

Moreover, being an inclusive fashion brand, W has also added Plus sizes, an extension to their existing size chart; ensuring the newly launched styles are available across size range for its consumers.

India is the second-largest exporter of textiles in world. There are endless opportunities in the fashion industry as umpteen jobs with lucrative salaries are available for creative mindsets.

Fashion design, research, and garment manufacture, as well as textile design, are the most popular fields of employment in the industry.

According to India Brand Equity Foundation (IBEF), India’s textiles industry has around 4.5 crore employed workers including 35.22 lakh handloom workers.

Exports of textiles stood at USD 29.8 billion between April-December 2021.

The Indian textiles market is expected to be worth more than USD 209 billion by 2029.

About W

W by TCNS Clothing Co. Ltd. is a mirror for the new age Indian woman who are rooted at home and taking on the world with panache, playing myriad of roles with élan and taking on the challenges in her stride. With a unique design sensibility, the Indian Salwar-Kameez was transformed into its chic and urban yet comfortable form. It is a brand that provides contemporary Indian wear for the working woman and homemakers and believes in delivering design functionality with mix-and-match combinations. 

TCNS

TCNS is India’s leading women’s branded apparel Company. The company designs, manufactures, markets and retails a wide portfolio of women’s branded apparel across multiple brands. Its product portfolio includes top-wear, bottom-wear, drapes, combination sets and accessories that cater to a wide variety of the wardrobe requirements of the Indian woman, including everyday wear, casual wear, work-wear and occasion wear.