Fastrack treading the expansion route

Fastrack, an accessories brand from Titan Industries Ltd, has announced a new retail initiative for its next phase of expansion. The watch-to-bags-to-sunglasses brand will adopt the hub-and-spoke model to strengthen its presence across the country. While the hub (the larger store) would house all the brand categories, the smaller stores (150-200 sq. ft) located around the large store, would be single-category stores.

Spaced out from brand outlets, Fastrack products are also available at World of Titan stores, Titan Eye Plus and multi-brand outlets.

The brand is eyeing to enter new category of motorcycle helmets and bicycles. Fastrack is currently a Rs 600-crore brand for Titan with plans to grow the revenues by 30 per cent in fiscal 2012-13, when the number of outlets would grow to 280.