Ferns N Petals on an aggressive franchise expansion

Floral and gifting solutions brand Ferns N Petals (FNP) is on an expansion spree across the length and breadth of India. The brand has launched its third store in Bhubaneswar and third in Patna each. Further boosting its retail network, it has also launched its fifth boutique in Pune.

The gifting firm has also reached far-off places like Nagaland where it has opened its first outlet. Thus, the company has established a network of 200 retail stores across India keeping in mind the rising demand for floral solutions by the evolved consumers in metros and the tier-I, II markets both.

Speaking on the occasion, Anil Sharma, Vice-President, Retail & Franchise, Ferns N Petals said, “These cities have emerged as hot markets for floral and gifting solutions for us and hence, we cannot afford to overlook the rising purchasing power trends emerged since past few years. Therefore, FNP looks forward to further strengthen its customer base here through the launches.”

The brand delivers across 400 cities and towns across India and around 156 countries worldwide. Ferns N Petals retailing commenced in 1994 with the establishment of its first retail florist outlet. The objective was to provide Indian consumers with the high quality domestic and imported exotic flowers at par with global standards. Started as a single outlet, today FNP boasts of running 200 outlets nationwide and has revolutionised the concept of franchising in this sphere. The company takes pride in its increasing number of franchise outlets with an urge to reach to its customers throughout the country.