Firefox Bikes, a leading bicycle brand, recently opened a bike station for the cycling enthusiasts in Dwarka. It is the brand’s 105th outlet in India. The new bike station will cater to the biking needs of the people in the city and has a range of more than 70 bike models, covering the entire spectrum of mountain, all- terrain bikes, road bikes, BMX and kids’ bikes designed as per the international standard and specification. The new bike station also brings some of the globally popular brands, including Trek, Gary Fisher, Shimano, Tern, Bontrager, Finish line and Saris.
Shiv Inder Singh, Managing Director, Firefox Bikes Pvt. Ltd, said: “We have studied the market and it is certainly favourable for the biking sector. Dwarka, being Asia’s largest colony, has a growing biking culture. We are targeting good sales in the initial year of operations." Firefox Bikes already has 12 outlets in Delhi and more than 100 outlets in 30 cities across India.
Firefox Bikes was incorporated in 2004. Presently, it has more than 100 outlets across India. Having associate offices in Taiwan and Shanghai, Firefox Bikes is the exclusive distributor of TREK USA, Gary Fisher, Finish line, Saris, Tern, Bontrager, etc., in India. Firefox also has co-branded bikes of Popeye & MTV.