First Build-A-Bear Opens at Toys"R"Us in Bangalore

Tablez, the retail arm of LuLu Group International, has launched the first Build-A-Bear store, the US-based personalized experiential toy retail brand, in India at Toys"R"Us, Phoenix Marketcity in Bangalore.

Build-A-Bear is a global customized stuffed-animal retail entertainment brand that aims to reach as many as 9 million households in the top 15 cities in India by 2025. Besides standalone stores, shop-in-shop formats of Build-A-Bear would be launched within Toys"R"Us.

Adeeb Ahamed, MD, Tablez, said, "The Build-A-Bear concept is a one-of-a-kind retail experience, and we are thrilled to open the first store in Bangalore. Build-A-Bear is synonymous with creativity and novelty for children. I am sure that each child that enters our store will cherish their experience and leave with an indelible memory."

"From standalone stores to shop-in-shop formats, Build-A-Bear is ready to reach out to families and kids in India and help loved ones create memories and spend more time together. We plan to open 20 standalone stores of Build-A-Bear across key cities in India over the next 10 years, along with shop-in-shop formats across all our Toys"R"Us stores as well," he added.

Dorrie Krueger, Build-A-Bear Workshop Chief Strategy Officer, stated, "Together with Tablez India, we are excited to open the first Build-A-Bear store in India and continue to expand into this important global market. We look forward to introducing the Build-A-Bear brand and sharing the joy of making a new furry friend with millions of families."