Wadhawan Hospitality Private Limited (WHPL), part of Wadhawan enterprises has recently announced its tie-up with US based Focus brands to introduce Cinnabon bakeries in India. The company holds the master franchise rights to open both owned and sub-franchised Cinnabon bakeries with commitment of opening 150 Cinnabon bakeries on pan India basis with over a period of 10 years. On disclosing their company`s plans Roger Narula, CEO, Wadhawan Hospitality Private Limited reveals, “The first Cinnabon bakery will be opened in Delhi at the DLF Place mall, Vasant Kunj, by end of July. We are looking at centrally located, high footfall locations such as airports, college cafés and high streets to open Cinnabon bakeries in major hubs and enter the tier I and II cities shortly.” Adding further he says, “We are initially looking at opening company-owned bakeries. Sub Franchising is an option at a later stage once a strategic brand entry has been made.” The company would start inviting the franchisees once the brand gets established in the market. The area required for opening Cinnabon bakeries would be anywhere from 100 to 500 sq.ft. By the end of 2009, the company would be opening four Cinnabon bakeries in India, both in kiosk and full bakery formats. In full bakeries, the company is considering an expanded menu where salads, sandwiches, savories and specialty baked items will enhance the dining experience. To satisfy the local palate, the company will also be adding some localised products. Before bringing this bakery brand to India, thorough research was conducted to identify the apt locations for Cinnabon bakeries, keeping in mind the target group and proximity to residential colonies. Founded in 1985, Cinnabon has today become a recognised brand for rolling out Cinnamon rolls. Internationally, Cinnabon currently operates more than 700 bakeries at different locations.
