Firstcry.com marks a century

Firstcry.com, a renowned online portal that offers range of products for babies, kids and moms, has reached the 100-mark. Firstcry.com now has a presence across tier-I, II and III towns. These 100 stores are present in 82 cities and towns pan-India

The company, which was earlier present only online, has a clear vision of reaching 400 stores by December, 2017.As per Supam Maheshwari, Founder and CEO, Firstcry.com, “Owing to the outstanding success of our offline stores, we have extensively increased our offline presence. With 100 stores, we have crossed a milestone but we have considerable distance yet to travel. At Firstcry, we believe in creating a seamless experience offering purchasing flexibility for parents through the mobile, web and offline store formats. With the omni-channel strategy, we are best placed to build the best relationship with the mother and bring her the largest and most appropriate range of products.”

The concept of Firstcry.com, an online and offline brand providing range of products for babies, kids and moms, was born in 2010 out of a desire to solve Indian parents’ problem of not getting access to the best brands and products for their babies and kids. In a span of four years, Firstcry.com has made a century.

All Firstcry.com stores are standardised and display more than 500 brands across 20 categories. It has an inventory of more than 70,000 items from over 600 top International and Indian brands, including Mattel, Ben10, Pigeon, Funskool, Hotwheels, Nuby, Farlin, Medela, Pampers, Disney, Barbie, Gerber, Fisher Price, Mee Mee and others.