FirstCry.com plans to double its store count

FirstCry.com, online and offline kids retail giant, is aiming to double its outlets in the current fiscal year. The brand presently has 75 to 80 outlets and hopes to reach 150 by the end of this financial year.The brand is looking for franchisees for expanding its offline venture.

“We are into pure franchising. We provide all basic assistance and support to the franchisees. We support the organic method. We do not believe in giving guarantee to open stores just like that,” states Mayank Badola, Business Head for Offline, FirstCry.com.

The brand is also one of Asia's largest online portal for baby and kids products. It has over 70,000+ items from 400+ top International and Indian brands, including Mattel, Ben10, Pigeon, Funskool, Hotwheels, Nuby, Farlin, Medela, Pampers, Disney, Barbie, Gerber, Fisher Price, Mee Mee and others. “We are number one in online kids’ retail while in offline also we have made good growth. Our online and offline model has been successful,” says Badola. He further adds kids retail is a very growing industry with 40 to 50 thousand crore market. It has umpteen opportunities for the organised players as major part of the sector is unorganised at present.