FirstCry.com unveils its first store in Srinagar

FirstCry.com, Asia’s largest online baby and kids store, has launched its maiden store outlet in Rawalpora, Srinagar. The franchisee store is spread across 1800 sq ft.

The newly launched store has an inventory of over 200 brands across 10 categories carefully displayed for consumers to see.

A company statement stated, “FirstCry.com has already opened more than 380 stores across Tier I, II and III cities and aims to reach 450 by 2019. The industry forecast of a heavy boom in the retail market and increasing demand for baby & kids products make Srinagar an important city in terms of expansion for FirstCry.com.”

Daaiq, Owner of Franchisee, said, “The parents don’t find a good variety of baby products easily in Srinagar. With our FirstCry store, strategically located at Rawalpora, parents can have access to the widest range of baby and kids products. FirstCry is a great partner as they value parents’ myriad needs and always strive to fulfil them. FirstCry.com drives an integrated marketing strategy between online, mobile and offline stores which is very helpful for us as a franchisee.”