Flipkart forays into insurance space with Bajaj Allianz

Flipkart has partnered Bajaj Allianz General Insurance to offer customised insurance solutions to power its mobile phone protection programme for all leading mobile phone brands that are sold on its platform. With this, the e-commerce major is foraying into the insurance segment.

Under the programme, Flipkart will be offering both cash payout option and free pick up, service and drop convenience to customers. The company will start the insurance offering from October 10, the start of its 'The Big Billion Days'.

Ravi Garikipati, Flipkart Senior Vice President and Head of Fintech, said, "In line with our customer-first policy and as the market leader in this segment, insurance felt like the logical next step in providing consumers with excellent after-sales care for their phones. The plan, from purchase to claim, will be completely integrated into our online platform." 

Tapan Singhel, MD and CEO of Bajaj Allianz General Insurance Co, said, "The two companies are starting with the complete mobile protection plan (CMP), adding value for millions of customers."