Fluid Fitness plans expansion across India

Fluid Fitness, a fitness solutions provider is seeking pan-India expansion. For this the brand has engaged the expertise of Francorp.

Elaborating in this context, Pankaj Suri, Director, Fluid Fitness said, “To initiate franchising is a business decision as we feel ready to enter the second stage of growth and evolution. Fluid will provide complete assistance from brand support to selection of location, equipment purchase and assistance, training modules, SOPs, to manpower recruitment. Since we will be associating our brand name, it is imperative for us to train our partners well.”

Speaking on the occasion Gaurav Marya, MD, Francorp said, “The franchising opportunity is very exciting in the fitness space. Changing demographics, rising income levels and increasing urbanisation has also fueled market growth.”

Promoted by PSA Fitness Centres, Fluid- the Fitness Lounge was established in 2004 with an objective of providing overall fitness solutions to the individuals. The brand currently operates five health clubs, with one full format lifestyle fitness club under the brand name ‘ Fluid – The Fitness Religion’ which offers a range of services such as world class gym, Ayurveda, Aerobics, Spa etc. The company has another brand extension referred to as the ‘Fluid –Active Fitness’ which offers only the gym facility.