According to a survey conducted, fewer than 20 percent of workers are satisfied with their job. Career counsellors guide their clients into a profession or job that will help them be both happy and productive as an employee. Starting a business in helping professionals or young graduates find their dream career could prove rewarding and lucrative. Here is a guide on how to start a career counselling business.
Decide Niche
Before you even start consulting, decide on the target audience and the services you will offer. When deciding your niche, research the competition and talk to potential customers. You may want to work with individuals to develop their job-search skills or assist them in locating and applying for jobs. Whatever speciality you choose, think about how to differentiate yourself from others.
Business Plan
Importance of business plan cannot be emphasised much. Device a plan that includes all the necessary details like commercial space requirements, staffing, licensing and insurance costs, advertising strategies, potential obstacles, and finances. Also, conduct a thorough research of your local competitors and define your target audience. Prepare an analysis to determine how many clients you need and how much you need to charge to break even financially.
Business Entity
Consider the expansion potential when selecting a business entity. If you expect to operate independently, operating as a sole proprietor may be best. You can also consider starting a career counselling franchise. Consult with a business attorney to help you determine which entity works best for your business.
Licensing
Contact your region’s department of health services to learn the rules and training requirements. A master's degree is usually a prerequisite for attaining licenses and voluntary certification. Although requirements can vary.
Location
Your location should be a quiet, comfortable space where you can conduct vocational interviews and career placement tests. You will also need basic office supplies, such as seating and communications equipment, etc.
Marketing
As a consultant, you will constantly need to market and sell your services. Contact professionals and organizations that can help you connect with your target demographic. Spend time developing your marketing material and sales pitch. Do your research on clients and how best to find and target the ones. Also, build relationships with local businesses who may hire you to provide group counselling.
