ORRA, one of India’s finest jewellery retail chain opened a 2200 sq.ft franchise store at 3rd Block, Koramangala, Bangalore. Sri Ramalinga Reddy, Transport Minister of Karnataka, inaugurated the store. Adding glamour to the event were top models Candice Pinto, Archana Kumar, Dayan Erappa, Mayukha, Rishma and Harsha.
Highlight of the day was the Umrao collection that was showcased. This collection is inspired by the royalty of different cultures in India, ranging from Rajasthan to Kashmir and is the result of several months of curation and craftsmanship.
Commenting on the launch, Vijay Jain, CEO & Director, ORRA said “It gives me immense pleasure to launch our third store in Bangalore. We have been successfully operating two Bangalore stores, one at Dickenson road and one at Jayanagar. The Bangalorean customers are one of the most cosmopolitan in their tastes and it is a pleasure to delight them with our exquisite range of jewellery that is not just contemporary but also innovative.”
ORRA prides on its Belgian legacy which dates back to 1888. It is this inheritance that is reflected in the design of the store. Large displays, prominent façade, subtle lighting that highlights the jewellery is what gives the store an international feel. The uniqueness of the jewellery and the décor sets this store apart from others. India is now ready for a whole new segment of premium shopping and ORRA’s boutiques offer the customers just that.
