For Spykar, 6% sales comes from online medium

Unhindered by the growth of bubble of online market Spykar is aggressively planning to grow with 60 more stores in small towns across the country. Out of the brands total sale 94 percent comes from offline stores and the rest six percent comes from online.

Spykar, among the largest denim brands in the country is planning open 60 stores across the county through franchising by 2016.

Around 80 percent of these stores will be opened in tier II, III and IV cities while remaining 20 percent will be in metros and tier I cities. The franchisee will invest the capex of Rs 35 to Rs 50 lakh per store.
“There is much bigger India in India than what we see so I there is a huge scope ahead to grow,” said Sanjay Vakharia, Director, Marketing, Spykar.

Currently the brand is available through 1100 multi brand outlets (MBOs) in 300+ towns and 200 exclusive brand outlets (EBOs)  across the country.

“We have 200 stores in 110 towns, so we still have 190 towns to open our own stores”, added Sanjay.
Present turnover of the brand is Rs 200cr and it is targeting to earn Rs 255 cr by March 2016. Also the brand is ambitiously targeting the turnover of Rs 1000 cr by 2020.