Francorp to plan Mother Earth’ expansion strategy

Mother Earth, a leading brand of domestic retail products is planning retail expansion pan India. For this the company has engaged Francorp, a part of Franchise India for developing well structured strategy for brands’ expansion. The company deals in apparels, home (Gits & décor, solid wood furniture and Home Linen) and organic food.

The company believes in providing value goods while nurturing the environment and building on the strengths of marginalised rural communities to create sustainable livelihoods and over-all prosperity. Mother Earth is a social brand which deals in hand crafted products while providing the livelihood to the rural artisans and laborers of India. Neelam Chhiber, Co-founder, Mother Earth said, “Mother Earth is a social enterprise that connects rural producers to the urban market. With eight lifestyle stores in and around Bangaluru, Delhi, Mumbai, Kolkata and Mysore, the brand has definitely captured the fancy due to its CSR’s initiatives and esteemed list of investors. With the help of Francorp and our credibility, we aim to build the brand.”

Gaurav Marya, Managing Director, Francorp said, “Pioneering the backend integration of quality products, Mother Earth is the first of its kind retail venture, offering tremendous amount of opportunity in the home designing concept as well as in the gift & décor segment.”