French apparel brand Promod to launch online store in India

With the emerging e-commerce in India, French apparel brand, Promod has planned to launch its online store in the country this week, the company said in a statement. Promod online store will offer the full range of items that the brand currently offers in its stores in India and at the same prices, the statement said.

According to the company, customers in India will be able to pick up their orders at the store of their choice or opt for home delivery. The E-reservation service will start later this year.

Aimed at expanding its presence in tier II and tier III markets, the fashion brand plans to open 100 retail stores in the country by 2025.

“We initiated our digital sales in India through Myntra and the response has been very encouraging in the first year. We are now looking at offering around 2000+ styles in the coming year and looking at doubling our turnover. This shows a great opportunity for us to launch our own portal and we are confident that consumer satisfaction through this omnichannel route will attract more loyalty towards the brand," said Nadine Caux, managing director at Promod.