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Italian luxury linen brand, Frette has forayed into the Indian market with the opening of its first store in Mumbai.
Italian luxury linen brand, Frette has forayed into the Indian market with the opening of its first store in Mumbai. The company has made its foray through the franchise route. The Milan-based brand is eyeing revenue of USD 20 million from India in three years.
The company has signed the licensing agreement with global company Elite Lifestyle for expansion through franchising.
The Italian brand has launched its select range of bed linens, baby wear, bags and perfumes, and plans to have an Indian-dedicated range as well.
