From Kerela to Lebanon, Kairali to take Ayurveda globally

Kairali Ayurvedic Group is tapping the overseas market at a large scale with eyes set on opening Ayurvedic centres in the USA, South Africa, the UK and other countries.

“We have Ayurvedic centres at major cities in India, Franchise and Associate Centres in Lebanon, New Zealand, Mauritius, Poland, Abu Dhabi, Dubai and Japan. We are shortly trying to expand to the USA, South Africa, the UK, etc,” says Abhilash K R, Kairali Director. The company has 35 centres across eight countries and is in vigorous expansion mode.

The brand is offering business opportunities as it is expanding via Franchise Owned Franchise Operated model.  “Our main focus is to create awareness of the Ayurveda worldwide. Franchising helps us in the expansion process, we follow Franchise Owned Franchise Operated (FOFO) model, for all international markets the franchise model will vary.” adds the company Director.

The group is also present in hospitality business with resorts at key locations in home and abroad. The firm is headed by joint Managing Directors Gita Ramesh and KV Ramesh, both of whom hail from a long family lineage of traditional ayurvedic doctors.