Future Consumer Limited, the food and FMCG arm of Future Group, has partnered with the Hain Celestial Group Inc. to bring Better-For-You organic and natural products to the Indian market, the company said.
This will include natural and organic products in various categories including snacks, plant-based beverages and toddler and kids food products under various Hain Celestial brands including Terra, Garden of Eatin’, Sensible Portions, Dream and Earth’s Best.
As a part of this partnership, Hain Celestial Group which produces organic and natural products and has operations in North America, Europe and India isplanning to have its first factory set up in Tumkur, Karnataka by the end of this year.
Kishore Biyani, Group Chief Executive Officer, Future Group, said, "Our partnership with Hain Celestial will help us provide Indian consumers with the best of natural and organic products. We are excited at the prospect of revolutionising the organic food space in India with them."
The joint venture and India expansion plan is expected to provide Hain Celestial with an opportunity to grow distribution of the company’s brands and products throughout the country.
The company will also explore the possibility of sourcing and processing more organic and natural products from India through this partnership. It will use Future Group’s existing infrastructure and Big Bazaar outlets for distribution of its food products which will be available all over India.
Irwin D. Simon, Founder, President and Chief Executive Officer, Hain Celestial, said, "This is a great opportunity for us to expand in the Indian market through Future Group’s strong distribution network. Our aim is to bring the best of natural and organic products to India at a price point that gives Indian consumers the best value of money. We also believe that this venture would bring great benefits to Indian farmers as we will be working on educating them so as to improve yield and cultivate new vegetables to manufacture Terra chips alone."
