Future Group joins hands with Mibelle AG

Future Consumer Enterprise Limited (FCEL), a part of Future Group today announced that it will launch Indian-Swiss label personal care products in India. FCEL has entered into a joint venture with Switzerland-based Mibelle AG, owned by the UK-based Migros Group. It is one of the leading and recognised names in the personal care products category.

Mibelle Group is the common brand name of the Migros-owned companies Mibelle AG - Buchs, Mifa AG - Frenkendorf and Mibelle Ltd – UK. It generates sales of approximately Euros 381 million.

FCEL has an aim to design new product concepts and market new brands in the personal care category in the Indian market. These products will be launched in early 2016.

With this move, FCEL expands particularly in consumer goods such as personal care in view of the rapidly growing middle class segment in India. The extensive reach of Future Group’s network of over 570 outlets in 244 cities will help the products penetrate well amongst this segment.