Sensuality with essentiality takes centre stage as Raymond Ltd., the leading Indian textile and apparel major and Grotto S.p.A, one of the most important Italian fashion companies, launch two new stores of the premium Italian lifestyle & fashion brand GAS, via franchise route at Mega Mall, Andheri, and Oberoi Mall, Goregaon. Besides, the brand is already present across 120 points of sale in over 25 important Indian cities through departmental stores, premium multi-brand outlets and our own stores.” The new GAS stores are spread over 1,700 sq. ft & 1,500 sq. ft at Mega Mall, Andheri and Oberoi Mall, Goregaon respectively. Both the stores are clearly divided into GAS`s trademark Dress Up and Dress Down range for men and women, giving the customers a complete lifestyle experience that includes the latest in international trends. GAS has introduced its international Spring/Summer 2008 collection at both the stores. GAS will offer the franchisee all the required support that is in line with the premium positioning of the brand and its philosophy. Today, GAS has 180 stores under franchise agreement and shop-in-shop concessions located throughout the world. Based on the new international retail concept of the brand, the store design includes wood, concrete, polished metal, bronze, glass and photosensitive materials for a clean, solid and definitive look. The theme for the new retail concept comes from GAS double rainbow logo, which symbolizes all the fundamental values of the brand. The interiors of the store combine cutting-edge design with a large window facia, enhanced by a rainbow effect Plexiglas banner which gives an impressive view of the store from the outside.
