German Electronics Manufacturer Hama Enters Indian Markets

Germany-based electronics manufacturing company, Hama, has officially announced to start its operations in the Indian markets. The company has its presences in a number of categories like gaming, mobility, photo, videos, multimedia and computers. It claims to be a legacy of more than 99 years and leading name in the manufacturing space. The company will increase its footprints by partnering with high end retailers and distributors in the country.

Yearly revenue of Hama is said to be somewhere around USD 550 million. It has planned to cater Indian customers with more than 300 selected good quality products. Moreover, the company will provide product warranties that range from 1 to 30 years on the simplest accessories. The company claims to offer over 18,000 products which are considered the best in the markets. The company is present in 70 countries across the world.

The company said that it prioritized quality, impeccable service, and price. The company intends to cater to the social media savvy generation by offering premium quality accessories including gaming mice and headphones, multiport hubs, multi-device wireless mice, mobile accessories including Apple-certified accessories for iPhones and iPads, HDMI cables, binoculars, camera trolley bags, and tripods.

Priyam G. Agrawal, Country Head, Hama, commented, "Hama has been all about offering the best German quality products at budget-friendly rates. Soon, we will be celebrating 100 years in the electronics accessories business, and there is no better way to bring in our celebrations than by launching in India. It gives me so much pride to note that no other electronics accessory business can make it this far and still not compromise on quality."

The business model of the company would currently be partnership based. To make sure that the company achieves its goals in desired time, H

ama has signed in with some of the best distribution companies in India, such as Supertron Electronics Pvt. Ltd., Creative New tech Ltd and Limonics Distribution. Additionally, Hama also shook hands with e-retailers like Amazon and retailers such as Croma and Apple Premium Resellers like Maple to reach out to millions of users across India.

"Hama is dedicated to serving the Indian consumer with the same determination, diligence, and service that it has been providing to the German and European markets for more than 99 years now,"added Agrawal.