GFA expands Cream and Fudge in Chennai

Global Franchise Architects (GFA), builder, operator and franchisor of specialty food brands announced the launch of Cream and Fudge (its second brand) in Chennai under Master Franchisee Agreement with Chennai Deserts. Cream and Fudge is an international smooth and creamy icecream brand.

Cream and Fudge is a first of its kind concept in Chennai which offers an innovative mix-in concept of hand folding ice creams on a frozen marble stone with a choice of sumptuous mix-ins. The 750sq.ft store offers an upscale and world class dining experience with a luxurious atmosphere which is targeted at the youth and trendy crowd of Chennai.

Speaking on the growth plans of GFA in Chennai, Cherian added, “The launch of Cream and Fudge in Chennai is a part of our continued strategy to make India the largest market for GFA Global by 2011. At present there are 12 stores of Cream and Fudge across India in Bangalore, Kolkata and Hyderabad. Through our Franchisee Agreement with Chennai Desserts we are looking at increasing the foothold in Chennai and plan to increase the number of stores in the city to around three by the end of FY11.”

The local market knowledge, industry expertise and execution capabilities of Chennai Desserts along with GFA’s technical knowledge and global expertise in managing a portfolio of International food service brands make the partnership a holistic amalgamation of complementary strengths.

GFA is the only multi branded food service operator in India with a portfolio of four brands and the ability to open brands on a stand-alone basis or in combination with other GFA brands. Given the large portfolio of brands in the GFA stable, scaling up of operations is relatively easier for GFA than single brand operators.

Currently, the brand has 80 stores across our various brands in India and is targeting to reach 100 stores by FY 2011 end.