GFA on an expansion spree

Global Franchise Architects (GFA), a Switzerland based builder, operator and franchisor of specialty food brands, is looking forward to expand its presence in the northern and western parts of the India. The company is seeking Master Franchisees and Area Franchisees to increase its footprints.

Recently, the company has launched its first Pizza Corner in Kolkata through Gama Hospitality Pvt. Ltd. Gama Hospitality has signed an Area Franchise Agreement with GFA to expand the presence of the brands in eastern India. Commenting on the launch of the first Pizza Corner in Kolkata, Joseph Cherian, CEO, GFA Global said, “We see Kolkata as a geography which offers great opportunities for Pizza Corner. The success of our other Quick Service Restaurant (QSR) brands in Kolkata – Coffee World and The Cream & Fudge Factory gave us the confidence to launch Pizza Corner in Kolkata.” He further added that they have plans to add 70 Pizza Corner stores in India by the end of FY 2010-11 of which six would be in the eastern region. These stores will be a mix of stand-alone stores and combination stores with other brands in the GFA portfolio.

Currently, Pizza Corner has 46 outlets across 11 cities in India. Now the company is targeting the tier I and II cities of the nation to expand its presence.