Gitanjali plans aggressive expansion

Gitanjali Gems, the integrated diamond and jewellery manufacturer and retailer, have plans of rapid expansion by launching 300 outlets. The company has added 150 stores to its existing 200 franchised stores in the past three months.

Moreover as part of an expansion programme, Gitanjali Gems plans to enter the e-commerce business, with an investment of Rs 10 crore. As informed by Santosh Shrivastava, Managing Director, Gitanjali Jewels, “In the initial stages we will expand it via company owned outlets but later on we can take the franchise route for our e-commerce business also.” He added, “Customers can order jewellery from our web-portal and it would be delivered to them by our franchisee in that location.”

Gitanjali has targeted that one tenth of its estimated annual sales in 2015 would be through e-commerce.