Gitanjali sets up jewellery ATM

Gitanjali Group, an Indian diamond jewellery manufacturer has recently launched the concept of jewellery ATM machine in Lower Parel, Mumbai. This ATM is a one stop shop for purchasing gold, silver and diamond products like coins, pendants with religious motifs, diamond studded jewellery, etc. it is a part of ‘Go for Gold’ umbrella created by Gitanjali to endorse the purchase of gold.

The concept of jewellery ATM is the first in the world. The machine offers a blend of 36 varieties of items in diverse sizes, price points and designs. The price for the products ranges from Rs 1,000 to Rs 30,000. The company also has plans to open such ATMs in places like premium malls, airports, temples etc.