Seeing welcoming response of consumers towards digital beauty and wellness services projects, many tech start-ups have entered into wellness industry with their innovative yet effective business models.
Joining the same league is Mazkara.com, a Glam tech start-up based in Dubai, has launched a wellness platform Mazkara.com to help users discover salon and spa services easily in Pune.
Elaborating on its business strategy, Prasanjeet Roy, Co-founder and CEO of Mazkara, said, “With a strong beauty and wellness industry and thriving digital consumer strength, India promises to be a challenging market for us. We are geared to win over consumers in India through our seamless and elegant interface and wide choices of services. However, we wish to first carve a niche for ourselves in the city of Pune, by offering consumers a compelling experience, and later we’ll expand our services in other cities.”
Facilitating 50,000 unique monthly users and 500 appointments daily in the beauty and wellness online space, Mazkara.com, claims to enable customers to search and discover salons and spas in their vicinity, find the best offers and deals, book appointment in a jiffy.
Currently, the start-up is focusing on being the single platform to help customers pick fine salon or spa as per their needs, budget and location, to avail required beauty treatments.
Significantly, Mazkara.com provides a business-facing cloud-based application to spa and salon owners to help them leverage the benefits of technology in successfully managing and scaling their business.
It provides a dashboard for the management of salons and spas through which, they can update their listing, interact with customers, view page-analytics and manage their bookings.
The glam-tech platform publishes real-time offers and deals on its platform without any charge or commission to service providers. Through this feature, it has embarked its journey in becoming one of the largest aggregators of offers and deals in the field of beauty and wellness.
Currently, the Mazkara.com business model is based on ‘Venues subscribing to premium listings and marketing tools offered by Mazkara.com’, informed Roy, who also have elaborate business plans to tap Indian wellness space.
As of now, Mazkara.com has offices in Dubai and Pune with the total team strength of 25 and growing. Our key focus geographies for 2015 and 2016 are Dubai, Abu Dhabi and Sharjah in the United Arab Emirates and in India it will be looking at marking its presence in Pune, Mumbai, Delhi NCR, Bengaluru, Hyderabad, Chennai and Kolkata,” said The Mazkara Founder.
Mazkara.com started its sales efforts in Dubai with over 50 venues as paid clients and has already received an overwhelming response. As the market evolves, Mazkara.com plans to introduce other matured market revenue models centered on the transactions between the venues and the customers.
The company is all set to roll out its mobile app for Android and iOS platforms. With GPS capabilities, the app will help users discover the right salon or spa close to their current location.
