Go! Chaatzz on expansion spree

Go! Chaatzz.., owned by `Yes India Hospitality Services Pvt. Ltd recently opened three franchise outlets in Guwahati, Srinagar and Gurgaon. The brand is on a huge expansion drive with a target set of 50 outlets by the end of this year. It plans to expand in small cities like Raipur, Ranchi and in big cities like Bengaluru, Chennai, Mumbai etc. It has already signed three outlets in California, USA and also plans to expand internationally in UK and Middle-East markets.

It deals in six vending models: food court (in mall), kiosks (80 sq. ft to 200 sq. ft), carts (20 sq. ft approx), small shops (below 350 sq. ft), quick service restaurants (up to 3,000 sq. ft) and delivery model (400 to 1,000 sq. ft). The investment by a franchisee ranges from Rs 15 lakh for a 80 - 150 sq. ft high street location to Rs three crore for a 6,000 sq. ft shop. The investment depends on the size and the format adopted.