Godrej Appliances hopes to open 100 exclusive brand outlets in the next two years. The company is currently present in 25,000 outlets across India with over 6,000 outlets in East alone.
"We plan to increase our footprint by 15 per cent in this fiscal. In two years, we should open 100 exclusive brand outlets contributing nearly 3-4 per cent to the company's turnover. Currently in the consumer appliances industry, about 10-12 per cent of sales are made through EBOs as a sales channel, it is bigger than ecommerce and is growing at an annual rate of 20 percent," said Godrej Appliances Business Head & EVP Kamal Nandi, as reported by PTI.
The white goods major is eyeing 27 per cent topline growth to Rs 3,500 crore in the current fiscal. "Godrej Appliances achieved a turnover of Rs 2,750 crore in FY15. In FY16, we are targeting a turnover of Rs 3,500 crore," Nandi added further.
The company believes its product strategy and expansion of footprints across the country would fuel the growth. It is hopeful of the summer launches in ACs and refrigerator segments. Looking ahead for the upcoming festive season, the company’s plan is to build on these recent major launches and drive preference for the brand.
