Godrej Interio and Flipkart join hands

To increase its retail space online Godrej Interio and Flipkart ventured into an exclusive partnership today, reports ET. The move is initiated to enable customers for accessing an exclusive, and unique range of furniture online. Flipkart will offer complete collection of furniture from Godrej Interio, which includes designs for living room, dining room and bedroom, the company said in a statement.

On the occasion, Shanu Singh, e-commerce Head of Godrej Interio said: “We are looking at a long-term partnership with Flipkart to make its offerings available to a larger online customer base across the country.”

"Our combined strengths in product development and marketing and distribution is going to help expand the footprint for the brand, while at the same time enable an all new furniture shopping experience for our customers," Sandeep Chandrakant Patil, Senior Director- Business, Flipkart told ET.

The online furniture market is valued at USD 130 million and is expected to grow at a compounded annual rate of 75 per cent and reach over USD 700 million by 2020, according to industry experts. This growth is to be attributed to the fact that furniture and the home-decor category is evolving beyond its utilitarian value to become part of one's lifestyle choice. Growing interest exhibited by smaller cities, like Jamshedpur, Aurangabad, Bhubaneshwar and Lucknow also contribute significantly to the growth of this category.