Godrej Interio was awarded with ‘Excellence in Marketing’ title during ‘World Franchise Congress 2015’, which was organised by Franchise India and PepsiCoIndia in Delhi recently.
The convention was held to explore and assess the impact of current and future franchise trends on businesses, investors, financial institutions, technology, government’s entrepreneurial drive, and at large on society, besides honouring those who have done the best in the franchise sector.
Godrej Interio, which will be investing up to Rs 300 crore in the next one year to expand its manufacturing capacity and sales network, was one of the few selected awardees during the franchise show, which was attended by the who’s who of the franchise industry.
Godrej Interio has a network of about 700 dealers. It has about 200 exclusive retailers, in which around 51 stores are company-owned, company-operated and the remaining are franchise ones. It is looking at adding another 100 exclusive stores in next three years mostly via the franchise mode.
