Godrej & Boyce Manufacturing Company Limited is gearing up to set up 20 franchisee-run Cuisine Regale showrooms in the next 12 months. While over the next five years, the firm hopes to open 200 franchise outlets in India.
Opening its Cuisine Regale store in Hyderabad, Executive Director and Head (Innovation & Strategy) Navroze Godrej, said the company is expecting its newly launched lifestyle modular kitchen gallery brand Cuisine Regale to corner a 20 per cent share of the premium kitchens market in India over the next five years.
According to the company, the organised kitchen market is currently about Rs 1,100 crore. Of this, the premium segment constitutes about Rs 300 crore and is growing at 18 per cent year-on-year. Cuisine Regale will provide personalised services and turnkey kitchen solutions to capture this market.
