German luxury bathroom and kitchen fitting maker, GROHE India recently launched it’s another product, GROHE Spa Rainshower Aqua, focussed on transforming bath spaces into intimate retreats. The company claims to be driven by the passion for water and creating luxury experiences for all the senses. GROHE SPA range features cutting-edge showering innovations, which promise to transform the bathroom into a personal home spa.
The company statement on the launch day said that showering is not only a daily work that everyone has got to do. Showering is a process that helps to recharge the senses, nourishes the body and puts the soul into a state of happiness. GROHE is working in the direction of transforming the bathroom into an intimate retreat for mindfulness and self-care, where routine activities become enjoyable rituals.
“Over the years GROHE has endeavoured to perfect the craft of creating this spa-like shower experience. In this quest, GROHE has curated the elements of bliss that can be customised as per the customer’s preference. GROHE aims to give you a world-class spa experience at home by focusing on heightened personal well-being and empowering you to personalise each element. The purpose of this personalisation, which GROHE calls an ‘Aqua Therapy’, is to focus on relaxation, refreshment, and recharging,” the official press release stated.
Being modular in nature, the Rain Shower Aqua gives you the ultimate freedom to innovate. It has multiple shower modes that you can choose from based on your mood and preferred experience. These different elements can be combined together in endless configurations to create your dream experience. The spray patterns including GROHE’s proprietary Aqua Mono, Aqua Duo, Aqua Cascade, Aqua Mist, and Aqua Pure, offer you true customisation like never before.
“Since the onset of the pandemic, there has been a paradigm shift in the way we live and experience everyday activities. With rapidly evolving consumer needs, greater focus is being placed on wellness, health, comfort and hygiene. As people spend more time indoors, there is a growing need to bring home experiences that they would have to travel to achieve in the past. An exclusive, luxurious shower is one such experience. With this launch, we are aiming to introduce the world to the concept of personalised luxury in the bath space.
According to Bobby Joseph, Leader - LIXIL Water Technology- India & Subcontinent, “The Rain Shower Aqua from GROHE Spa allows consumers to choose from endless permutations and combinations of various shower patterns, each with its own function and purpose. They can tune into their very own blissful experience by mixing and matching these sprays modules as per their liking”.
GROHE works as a leading global brand for complete bathroom solutions and kitchen fittings. Since 2014, GROHE has been part of the strong brand portfolio of Lixil, a manufacturer of pioneering water and housing products. Portfolio highlights such as the GROHE Eurosmart line or the GROHE thermostat series as well as groundbreaking innovations such as the GROHE blue water system are the perfect embodiment of these values. Focused on customer needs, GROHE creates life-enhancing and sustainable product solutions that offer added value for consumers. To make everyday work easier for its professional partners, the brand also offers a comprehensive range of services, including the GROHE plus loyalty program and gives a training program for the next generation of installers.