GROOMING A ‘DIGITAL’ GENERATION

What triggered the decision to enter India?

Gyula Csitari (GC): India offers a great market for many reasons. Not only is the country in a growth phase but its population is young and getting younger. Our main target group of children between 7-14 years old provides huge potential. Within this growing economy there is a high affinity towards the IT profession while most schools do not teach computer coding. For parents in India the education of their children is extremely important, which is why different after-school educational programs are very popular. We believe these are ideal circumstances for the services of Logiscool, because our courses are in the realm of real edutainment!

Which services do you have for Indian kids? How have you customised them for India?

GC: We offer regular after-school courses and vacation camps for computer coding and many other actual and trendy digital topics. The good news is that we do not need much customisation of our core products because kids in every country react equally with a big smile to our main message for them: ‘Come and create your own computer game!’ Of course, like always when entering a new market, we adapt our schedule to the local school calendar and check our curriculum regarding any possible cultural or social differences.

What’s going to be your franchise strategy here?

Anita Breuer (AB): We are preparing our market entry in India using the services of the most professional and experienced local franchise consultants, FranGlobal. We have agreed to start in India by appointing 10-15 master partners who would start the operations themselves and prepare for the network development in their respective territories. A single unit franchise fee is planned to be around USD 10,000, while the master fee would be USD 40,000.

How do you select the right franchise partners?

AB: The first and most important criterion for a successful partnership is full commitment by the partner towards the mission of Logiscool. We provide all the required know-how and technology, while the franchise partner needs to bring enthusiasm, local knowledge and the ability to maximise enrolment through efficient local sales and marketing activities.

What are your long-term plans?

GC: We would like to collect as many ‘kid-smiles’ as possible by enrolling them to our courses and/or camps and to positively impact their future by helping them to develop their digital skills. Rather than being a choice of only the elite, we would like to make our services available to a wide range of kids and teenagers in India. We have a privilege to work with a number of excellent and motivated franchise partners in many countries, and we honestly hope to continue this great tradition in this market too.