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Allen Solly, India's foremost workwear brand from the portfolio of Madura Fashion & Lifestyle, a division of Aditya Birla Nuvo Ltd, recently made its foray into the northeast market by launching its first store in Guwahati.
Spread over an area of 1,400 sq ft, the store is located on GS Road, Guwahati. The store reflects Allen Solly’s premium and international lifestyle image that it has created for itself over the years. The brand promises to redefine the wardrobe of Guwahati’s young consumers with its acclaimed Friday dressing.
Commenting on the company’s initiative, Sooraj Bhat, Brand Head, Allen Solly, says: “Guwahati is a growing fashion and lifestyle city with fashionable and enthusiastic shoppers. Hence, it is very crucial for Allen Solly to have a strong brand presence.”
