Hamleys to open 20 stores in India

Hamleys, UK-based retailer for toys plans to open 20 stores in India in the next six to seven years. For this, the company will invest around Rs 150 crore to launch its 20 stores.

Besides this, the company is going to open its next store in Chennai of 10,000 sq ft. in size. Moreover, the company is also looking at spending around Rs 50 lakh on advertisement for the first store.

The company has entered India through Reliance Retail, which has taken its franchise for 20 years. The total organised toy market in India is around Rs 1500 crore. It caters to about 30 crore kids up to 15 years of age. Reliance Retail will be looking to have a sizeable share in the toy market of India by expanding the presence of the brand outlets. Apart from stocking Hamleys merchandise, Reliance Retail will stock products that are exclusively available to the UK retailer. Other global brands from companies such as Mattel, and Funskool will also be available at these outlets.