Mergers & Acquisitions

Harley-Davidson India Unveils Two Softail Models To Mark Brand's 115th Anniversary

Opportunity India Desk
Opportunity India Desk Mar 01, 2018 - 1 min read
Harley-Davidson India Unveils Two Softail Models To Mark Brand's 115th Anniversary image
The new motorcycles feature a stiffer and significantly lighter frame built to harness the high torque output of the new dual-counterbalanced Milwaukee-Eight 107 engine.

Harley-Davidson India unveiled two new Softail motorcycles as they enter the 115th Anniversary year of the brand strengthening the Softail portfolio in the country. Low Rider and Deluxe are an addition to the four MY18 Softail models launched in October 2017.

The new motorcycles feature a stiffer and significantly lighter frame built to harness the high torque output of the new dual-counterbalanced Milwaukee-Eight 107 engine. With high-performance dual-bending valve front suspension and an easily adjustable hidden rear monoshock, the aggressively styled 2018 Softail models are faster, lighter and better handling than any of their Big Twin cruiser predecessors.

At the launch event, Peter MacKenzie, Managing Director, Harley-Davidson India and China said, “The Indian market has evolved and customers look forward to innovation in technology and comfort. This is evident from the growth in the leisure riding segment for premium motorcycles. We have received an excellent response to the MY18 Softail lineup so far and we are excited to introduce these two new models that demonstrate our focus on reinventing products for motorcycle enthusiasts and aspiring riders in the country.”

Harley-Davidson India also announced a price revision for their popular Touring and CVO lineup. Road King that was previously priced at INR 2,837,000 will now be available for INR 2,499,000, while Street Glide Special that was priced at INR 3,350,000 will now be available for INR 2,999,000. Likewise, the new price for Road Glide Special is INR 3,299,000 against the old price INR 3,561,000 and CVOTM Limited is now available at INR 4,999,000 against the old price INR 5,372,000.

The Fat Boy Anniversary edition will also be available across stores at INR 1,979,000.

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