?Havells forays into personal grooming category

Consumer electrical firm Havells India has forayed into personal grooming category to tap into the young population and is eyeing 25 per cent market share in the next 3 years.

Saurabh Goel, Executive Vice President, Havells, said, "Personal grooming is one of the fastest growing product categories driven by our young population and growing middle class. We are looking at becoming number one or number 2 in 3 years time and eyeing 25 per cent market share by that time."

Personal grooming products market in India is estimated at Rs 1,500 crore and growing at the rate of 25-30 per cent per annum. The company, which entered the category with the launch of 16 products, will expand its offering in the segment going forward. He added, "We plan to leverage our existing sales channels and Havells Galaxies, our exclusive stores, to sell these personal grooming products."

At present, there are 400 Havells Galaxies operating in the country. The personal grooming product range for men, women and babies is priced between Rs 1,000 to Rs 7,200. The company has launched baby hair clippers.