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Swiss watchmaker Raymond Weil ties up with Helios, a multi-brand premium watch retailer from Titan company. Helios, has 48 stores across the country & presently has tie ups with about 25 international watch brands. Post the tie-up the luxury watch brand will be entirely retailed in India through Helios and Ethos stores.
“The sales of the affordable luxury brands are expected to double over the next three to four years & now the contribution of the Swiss brands is 25% to 30%,” said Ravi Kant, CEO of watches and accessories at Titan Company Limited.
Raymond Weil made India foray 30 years back & has broken ties with 12 retailers and struck partnerships with these two players. The company offers watches from Rs 45,000 to Rs 5 lakh.
“India is changing at a rapid pace. We have to live up to that. That's why we have made these partnerships to provide our consumers with the best service and have a quality distribution network,” said Raymond Weil President Olivier Bernheim.
Launched seven years back, Helios, is present in 27 cities and sold half a million watches through their stores till now.
