HeyCare App: Offering medical assistance

Healthcare is ahead of the curve when it comes to innovation and technological advancement. The basic needs of a developing country like India include this sector as one of the top priorities. Thus, deliveries of healthcare services have undergone an evolution in past couple of years.

For many natives, the cost of services and most importantly access has been an issue for years. Not only in rural areas, but urban areas also in compelling need.

Moving towards the work culture, where eating has no time, medicines become a lost cause. Henceforth, to fulfil basic medical needs to stay healthy from buying medicines online, setting up vaccination, this healthcare start-up monetises on a commission based model, where they earn from selling medicines, aggregating doctors, setting up appointments with diagnostic labs etc.

Also, through their HeyCare wallet, they charge 2 per cent of every transaction.

Claims to have between 500-600 download in span of 14 days of the app launch, Crocky Technologies, the Gurgaon-based IT company and founder of HeyCare app is also planning to tie-up with pharmacies and providing them analytics.

As the company is about to launched second version of the app, Founder of HeyCare, Deepak Tomar unveiled that the company hasn’t started the marketing process but will soon enter the arena.

“After we launch the second version of the app, we’re going to initiate the marketing process.”

Services offered

Buying online medicines: It has been a difficult task to manage work and health simultaneously. How many times has one desired to order medicine like food? Be it for your family or your own, compromising health has never been a safe option to choose. One can now easily buy medicines through this app.

• Pill Reminder: Well, you can buy medicines but who’ll remind you to take them? Family? Becomes too difficult to take call reminders for medicines, specially from your mother. Well, the app doesn’t just tell you when to take your medicine but also how to take it and with what.
• Vaccination Reminder: How does one know when to get your kid vaccinated for polio, hepatitis B etc? Well, this app just does the work.

Well funded product

The company is currently being bootstrapped. On the same Deepak noted, “We’re looking to raise $800,000. These funds will be deployed in marketing and product development.”

The company will soon come up with services like Doctor Appointments, Diagnostic Labs, and HeyCare Wallet.

According to a report published on IBEF, Healthcare industry is growing at a tremendous pace, owing to its strengthening coverage, services and increasing expenditure by public as well private players. During 2008-20, the market is expected to record a CAGR of 16.5 per cent. The total industry size is expected to touch $160 billion by 2017 and $280 billion by 2020.