Hidesign to tap tier-II cities via franchise model

Hidesign, a luxury leather brand, is looking forward to take its brand to tier-II cities via franchise model. The brand has its presence in 32 cities pan-India.

On its expansion plans in new locations, Narresh Mehtta, COO, Hidesign, states, “We are now embarking upon expansion through the franchising model in the tier-II cities by opening stores in leading malls and select high streets. We want to reach out to our targeted customer profile so that they can see our latest collection and experience the brand in our store.”

Founded in 1978 as a two man workshop to becoming a global brand today, it has come a long way. The brand is recognised for its quality, ecological values and personalised service. By keeping its focus on a classic contemporary look, Hidesign caters to the savvy and sophisticated urban professional. The leather collection includes handbags, clutches, briefcases, laptop cases, wallets and belts.

Hidesign has grown from its artisan roots to an international brand with over 60 exclusive retail stores and a distribution network across more than 20 countries. Hidesign can be found at premium international outlets, including John Lewis and House of Fraser in the UK, Myers and David Jones in Australia, Stuttafords and Edgars in South Africa, Lifestyle and Shoppers Stop in India and Parkson, Robinsons and Isetan in Southeast Asia.