Homegrown holistic wellness firm Himalaya Drug Company is eyeing Rs 1,000-crore annual turnover from its baby and mother care portfolio in the next three-four years.
V Chakravarthi, General Manager, Himalaya BabyCare, said, "Himalaya Baby is growing at 50-60 per cent year-on-year and is the second largest baby care care brand in India.
We launched mother care portfolio in September last year. We expect baby and mother care portfolio to contribute Rs 1,000 crore annual turnovers in 3-4 years."
He further said, "Our intention is to lead in baby and mothercare category with innovative products. We will get more aggressive in this segment."
"The purpose of these exclusives 'moms & babies' shops is all about customer delight. These outlets will create visibility and convenient access to all products under one roof.
All our products will be showcased there along with dedicated areas for breastfeeding, diaper change etc," he added.