Hindware retail to expand Evok via franchising

Hindware Home Retail is looking to expand the presence of its home interior and furnishing brand, 'Evok' via franchise route. The company plans to open more than 50 outlets by 2014 which will be a combination of franchise and company-owned stores.

Presently, Hindware retail operates 15 Evok megastores in north India and three cities of south India, all of which are company-owned. The group is planning to increase its Evok company-owned presence by launching two megastores in Jaipur and Cochin by December 2011.

Evok deals in products like furniture, furnishings, bath products, modular kitchens, flooring, lighting and lifestyle home accessories.